| CA | ES | FR | EN |

PROGRAM 2016

Sport and adventure, a promising combination

OPENING SESSION

  • Sport tourism as an opportunity for mountain destinations. Public initiatives at national level and the basic requirements for success.

PRESENTATIONS AND THEMATIC DISCUSSIONS

  • Outdoor and adventure tourism products need promotion: What are the new marketing tools for mountain destinations?
  • Large sport events : A suitable tool to enhance the added value for a destination vs. a cost-intensive exercise with limited return on investment
  • Positioning of adventure tourism in the global marketplace: quality visitor experience and the challenge to define the line between authenticity and artificiality.
  • How do mountain destinations react to the new customers seeking a healthier and more active lifestyle?
  • Re-invention of Hiking: An indispensable activity for mountain tourism that has come back into fashion.

ROUNDTABLE

  • Internationally renowned sportspeople who give their image to promoting resorts or brands will tell us about their experiences.

 

Day 1: 02 March, 2016

 08.00 – 09.00 Arrival and registration of participants
 9.00 – 9.45 Opening ceremony
 

Major of Sant Julià de Lòria
UNWTO General Secretary
Head of Government of Andorra

09:30 - 11:00 Opening session:
Sport tourism as an opportunity for mountain destinations. Public initiatives at national level and the basic requirements for success.
 

Keynote and moderator: Prof. Dr. Ralf-Dieter Roth; Dean of Institute of Outdoor Sport and Environmental Science, German Sports University Cologne, Germany (tbc)
Panellists:

• Mr. Francesc Camp Torres, Minister of Tourism & Trade of Andorra
• Panelist 2 pending of confirmation
• Panelist 3 pending of confirmation

 11:00 - 11:30 Coffee break
 11:30– 13:15 Session 1:
Outdoor and Adventure Tourism products need Promotion: What are the new marketing tools for mountain destinations?
 

New technologies provide the mountain resorts with further opportunities in their marketing efforts. This session focuses on the recent trends and most effective tools which enable the mountain destinations reach a broader audience.

Moderator: Mr. Enric López. Director of Master in "eTourism", CETT – University of Barcelona, Barcelona, Spain

Presentations and interactive panel discussion:

• Mr. Mathias Schattleitner, Managing Director DMC Schladming-Dachstein - Austria
• Panellist 2 pending of confirmation
• Panellist 3 pending of confirmation

13:15 - 15:15 Lunch break
 15:15 – 17:30 Session 2:
Hosting Sport events : A suitable tool to enhance the added value for a destination vs. a cost-intensive exercise with limited return on investment
 

Many mountain destinations host annual or prestigious one-time sport events to maintain demand and attract visitors during off-season and to improve the brand and positioning of the resorts. This session highlights the strategic approach to maximize the benefits and return on investment in this process.

Moderator: Mr. Martí Rafel. General Manager of Vallnord ski resort, Andorra

Presentations and interactive panel discussion:

• Mr. Alfonso Torreño, General Manager of Grandvalira, Andorra.
• Mr. Richard Adam, Chief Commercial Officer, Engadin St. Moritz Mountains AG, Switzerland
• Panelist 3 pending of confirmation
• Panelist 4 pending of confirmation

 17:45 Departure by bus to Naturlandia Park (altitude 1.600 metres)
18:30 – 22:00 Welcome Party at Naturlandia

 

Day 2: 03 March, 2016

09:00 – 10:45 Session 3:
Positioning of Adventure tourism in the global marketplace: quality visitor experience and the challenge to define the line between authenticity and artificiality
 

Mountains are perfect locations for adventure tourism and therefore many mountain destinations develop spectacular facilities to attract new customers. This session explores the long term strategies to develop sustainable adventure tourism products while avoiding an artificial superstructure.

Moderator: Ms. Esencan Terzibasoglu, Director, Destination Management and Quality Programme, UNWTO

Presentations and interactive panel discussion:

• Mr. Chris Doyle, Executive Director, Europe ATTA
• Mr. Christopher Hinteregger, Kohl & Partner Hotel & Tourism Consulting
• Panellist 3 pending of confirmation
• Panellist 4 pending of confirmation

10:45 – 11:15 Coffee break
11:15 – 13:00 Session 4:
How do mountain destinations react to the new customer who represents a healthy and active lifestyle?
 

Skiing will remain the main travel motivation for mountainlikers in the future.– yet, the new customer trends with healthy and active lifestyle patterns urge the mountain destinations to adapt to change, diversify the product and attract niche markets. This Session will showcase success stories.

Moderator: Mr. Miguel Pedregal. General Manager of Caldea-Inúu, Andorra

Presentations and interactive panel discussion:

• Panellist 1 pending of confirmation
• Panellist 2 pending of confirmation
• Panellist 3 pending of confirmation

 13:00 – 15:00 Lunch break
 15:00 – 16:00 Athletes round table
 

In recent years, internationally recognized sport athletes (active or retired) and celebreties contribute to the promotion and marketing activities of mountain tourism by testimonial advertisement. This Session will discuss the key advantages of this type of promotion efforts.

16:00 – 17:45 Session 5:
Hiking: Re-invention of Hiking: An indispensable activity for mountain tourism
 

Hiking is one of the leisure activities with the longest history in mountain terrain. Nonetheless it had been had been labelled as boring and old-fashioned and lost its attraction among the younger generation. The new boom of outdoor and nature-related hobbies has led to a re-launch of hiking which now attracts new hiking enthusiast. This session longs to provide reasons for the recent development and tries to show future implications for mountain destinations.

Moderator: pending of confirmation

Presentations and interactive panel discussion:

• Mr. Andy Schimeck, CEO, Marmot Mountain Europe, Germany
• Ms. Catherine Germeir-Hamel, CEO & Founder, Millennium Destinations (International, cross-cultural treks in France and South Korea)
• Panellist 3 pending of confirmation
• Panellist 4 pending of confirmation

17:45 – 18:15 Coffee Break
18:15 – 19:00 Technical conclusions, closing remarks and closing ceremony
 

Technical Conclusions:

• Mr. Christopher Hinteregger, Scientific Director of the Congress

Closing ceremony

• Mayor of Sant Julià de Lorià - Andorra
• Mayor of Escaldes Engordany - Andorra
• Representative of UNWTO
• Minister of Trade and Tourism of the Principality of Andorra

19:00 – 22:00 Farewell Cocktail

 

 

Organized by

Sant julià de LòriaGovern d'AndorraUNWTOAndorra Turisme

Sponsors

Andorra TurismeComú de CanilloComú d'EncampComú d'OrdinoComú d'Andorra la VellaComú de Sant Julià d eLòriaComú d'Escaldes-Engordany

Silver Sponsor

Collaborators

And also...

Congress venue
How to arrive
Press
Conferences 2016
Keep informed
  

Book your hotel

Location

Contact us

Congress Thechnical Secretariat
Phone: (+376) 827 682
info @ congresdeneu.ad
FacebookTwitterFacebookTwitter